The George Hotel

Name: The George Hotel
Price range: From

Located in the heart of Tel Aviv’s emerging city center, The George sets a new benchmark for urban luxury. Conceived as a complete lifestyle destination, it brings together hospitality, private residence, workspaces, culinary excellence (The hotel is not kosher), wellness, culture and curated social life within one architecturally bold address.

Rising 14 floors above the evolving East Montefiore district, the property features 170 refined rooms and suites, including long-stay residences crafted for extended urban living. The design language is contemporary and international, executed with meticulous materials, precise detailing and a level of finish that defines a new standard in the city.

At its core, The George is built around the SevenEx philosophy, enabling a seamless daily flow between productivity and restoration, business and celebration. Signature dining venues, elevated wellness facilities, private members’ spaces and thoughtfully designed communal areas create an ecosystem where every function operates at the highest level.

Designed for global professionals, cultural tastemakers and modern urban residents, The George is not just another hotel in Tel Aviv. It is a landmark address that embodies confidence, sophistication and a new caliber of city living.

The Icons Collection
The George Tel Aviv is part of The Icons Collection by Brown Hotels, the elite luxury portfolio of the brand. The Icons Collection brings together Brown’s most distinguished properties - landmark destinations defined by architectural presence, elevated design, refined gastronomy and uncompromising hospitality standards.
Each Icon stands as a singular expression of contemporary luxury, offering a curated experience shaped by cultural depth, precision service and top-notch facilities, unrivalled in Tel Aviv. At The George, this vision is realized through its bold urban identity, curated programming and seamless integration of hospitality, business and culture.

Hotel Room

The George offers 170 refined rooms, suites, and long-stay residences designed for elevated urban living at a luxury hotel in Tel Aviv. Interiors blend architectural precision with warm, contemporary materials, creating spaces that feel both international and distinctly Tel Aviv.

Like stepping into a curated private residence, every space carries character, depth, and quiet confidence, with details that reveal themselves gradually. Whether you are looking for rooms and suites in Tel Aviv for a short city escape or an extended stay in a luxury hotel Tel Aviv destination, each space is designed to deliver comfort, privacy and refined urban living in the heart of the city.

Classic Room

Room Size 20 m²

2 Guests

Classic Room with balcony

Room Size 20 m²

2 Guests

Balcony

Superior Room

Room Size 22 m²

2 Guests

Superior Accessible Room

Room Size 22 m²

2 Guests

Superior Room with balcony

Room Size 22 m²

2 Guests

Balcony

Studio Room

Room Size 27 m²

2 Adults+ 1 Child

06.06.2026 - 30.06.2026

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Hotel Facilities

Deck Rooftop & Pool

Set above the city skyline, the rooftop pool at The George Tel Aviv is a vibrant urban escape where sun, water and music meet elevated hospitality. By day, it offers a relaxed setting for swimming and lounging, framed by comfortable sunbeds, shaded seating, a full cocktail service and light snacks. As the afternoon unfolds, the atmosphere gradually shifts into a social rooftop scene, blending panoramic views with curated energy. Designed for both hotel guests and members, the Deck is as much a leisure facility as it is a lifestyle destination.
Pool Specifications
Pool is heated to approximately 28 °C
Operating hours: 08:00-18:00 daily
Children under the age of 16 are welcome at the pool until 12:00 PM.
Sun loungers and shaded seating areas
Full-service cocktail bar and light snacks

Spa & Wellness

The Spa at The George Tel Aviv offers a calm, intimate retreat designed for restoration within the rhythm of the city. Thoughtfully designed treatment rooms create a refined environment for massages and body therapies delivered by experienced professionals. The atmosphere is quiet and discreet, allowing guests and members to disconnect, recharge and rebalance after a day of work, meetings or city exploration. The spa integrates seamlessly into the hotel’s urban lifestyle concept, offering a true reset without leaving the building.
Facilities & Info
Full range of massage and body treatments
Dedicated treatment rooms
Wet and dry sauna facilities
Quiet relaxation areas
Advance reservation required for treatments

Spa opening hours: Sun-Sat 09:00-17:00
Sauna: 6:00-20:00

Fitness & Studios

The Training Center at The George Tel Aviv is a well-equipped, high-performance fitness space designed for both hotel guests and private members. The gym features advanced cardio machines, free weights and strength-training equipment, allowing for independent workouts throughout the day. In addition, dedicated studio rooms host Pilates, seasonal yoga and group training sessions, creating a dynamic and community-driven training environment.
Completing the training experience, the adjacent Pool Restaurant supports an active lifestyle with organic fruit and vegetable blends, vitamin shots and locally sourced herbal infusions, offering light, wellness-focused options that enhance energy, hydration and recovery.

Opening Hours
Fitness Center: Daily | 6:00 - 21:00
Pool restaurant: Daily | 8:00 - 18:00

Loft Restaurant

Loft is The George’s casual all-day restaurant and bar, open to hotel guests and outside visitors. Overlooking Tel Aviv’s evolving urban landscape, the space shifts naturally throughout the day - bright and relaxed in the morning and afternoon, intimate and vibrant in the evening.
The day begins with a generous breakfast, followed by an eclectic menu that blends Israeli flavors with international classics. The bar features a wide selection of cocktails and a carefully curated wine list from Israel and around the world, creating a lively yet refined social setting at the heart of the hotel.
Opening Hours
Breakfast
Sunday–Saturday | 07:00–10:30
Lunch & Dinner
Sunday–Saturday | 12:00–22:00
Weekend Brunch
12:30–15:00
Exclusive access for “Friends of George” club members and hotel guests outside public hours.

Jazz Hall

The Jazz Hall is The George’s dedicated live-music and event venue: an immersive space designed for atmosphere, sound and connection. Equipped with a state-of-the-art sound system, the hall hosts live performances, curated music nights and private events in a setting that can shift effortlessly from intimate to high-energy.
A full bar serves signature cocktails and a dynamic wine selection, creating a vibrant social environment from noon onwards. Whether for a private celebration, cultural event or live music experience, the Jazz Hall delivers a distinctive, urban nightlife setting within the hotel.
Access

Events and music performances are open to George’s Club members and hotel guests.

Work & Meetings

The George Tel Aviv offers a dedicated collection of professional facilities designed for productivity, collaboration and focused creativity. Together, these facilities provide a seamless professional environment within the broader lifestyle ecosystem of the hotel.
The Workspace is a detail-oriented environment equipped with high-speed connectivity and flexible seating, ideal for independent work or informal meetings.
The Loft Meeting Room accommodates up to 12 participants and is suited for presentations, workshops and small conferences.
The Boardroom hosts up to 10 participants in a refined executive setting designed for focused discussions and strategic meetings.
The Meeting Room with Balcony accommodates up to 16 seated participants or up to 25 in cocktail layout, offering a versatile indoor space enhanced by a wrap-around balcony for added flexibility.

Business Events

The George Tel Aviv offers a curated collection of event and business facilities designed to host gatherings of varying scale and character within a refined, lifestyle-driven setting.
The Jazz Hall accommodates up to 120 guests and features a private bar, fully equipped stage, large LED screen and premium acoustics, making it ideal for corporate events, product launches, conferences and private celebrations.
The hotel’s Meeting Rooms provide intimate, quiet and expertly equipped environments for executive meetings, seminars and workshops, with full technical support and tailored hospitality services.
For more exclusive gatherings, the Event Suites accommodate up to 15 guests in a private, design-forward setting suited for executive dinners, board meetings and curated culinary experiences.

Room Service

Enjoy The George’s culinary experience in the privacy and comfort of your room. Whether it’s an early breakfast, a relaxed dinner or a late-night craving, room service allows you to savor the hotel’s flavors at your own pace. Orders can be placed directly through the in-room telephone for a seamless and convenient experience. Operating hours of the kitchen and bar may vary throughout the week depending on restaurant activity.
Operating Hours
Sunday–Wednesday | 7:00-23:00
Thursday & Friday | 24 Hours
Saturday | 07:00-23:00

Additional Guest Services

Additional Guest Services
24/7 Front Desk & Guest Services
Complimentary Wi-Fi throughout the hotel
Underground parking (80 NIS per 24H, subject to availability)
24/7 Bell Services & luggage storage
Dry Cleaning & Laundry Service
Airport taxi & VIP transfers upon request
Car rental services nearby (SIXT)
Nearby pharmacy & ATM (walking distance)
Designated smoking areas
Shopping mall within walking distance
Medical assistance via Reception

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