Play TLV Beach Hotel (formerly Brown Brut)

Play The City - When Tel Aviv is your hotel.
Some hotels are destinations in themselves. Others are your gateway to the destination. Play TLV Beach was created for the latter. Perfectly positioned between the Mediterranean and the vibrant streets of Tel Aviv, it gives you the ideal place to recharge before heading back out to experience the city all over again.

Located between the beach and Neve Tzedek, one of Tel Aviv's most sought-after neighborhoods, Play TLV Beach puts the city's best experiences within easy walking distance. Stroll along the promenade, spend the day by the sea, explore Jaffa, HaTachana, Charles Clore Park, Carmel Market and Kerem HaTeimanim, or discover Tel Aviv's buzzing cafés, bars and restaurants. Start your morning at a neighborhood café, spend the day exploring the city, watch the sunset over the Mediterranean, then return to your room to unwind before another day of discovering everything Tel Aviv has to offer.

Housed within the iconic Beit HaTextil complex, Play TLV Beach presents an Urban Revival concept, breathing new life into one of the city's landmark buildings. Contemporary interiors, a one-of-a-kind location and a relaxed, youthful atmosphere come together to create an authentic urban stay that feels effortlessly Tel Aviv.

Most of the hotel's stylish guest rooms enjoy sea views, offering the perfect place to relax after a day in the city. Guests can also enjoy a sea-facing lobby lounge with complimentary hot drinks and light refreshments

throughout the day, alongside a welcoming 24/7 reception. Whether you're visiting for a city break, a beach escape or a business trip, Play TLV Beach is your ideal base for experiencing Tel Aviv at its best, with thoughtful design, a laid-back atmosphere and great value that leaves you with more to spend on the city itself.
 


182 stylish guest rooms      |      Sea views from most rooms      |      Sea-facing lobby lounge with complimentary refreshments      
      Boardroom      |      24/7 reception      |      Dog-friendly (advance notice required)      |      Prime location between the beach and Neve Tzedek

Hotel Room

Executive Room with Sea View

Executive Room with Sea View

  • Room Size 23 m²
    2 adults
Executive Room

Executive Room

  • Room Size 20 m²
    2 Adults
Deluxe Room

Deluxe Room

  • Room Size 20 m²
    2 Adults
Classic Room

Classic Room

  • Room Size 16 m²
    2 Adults
Executive Suite

Executive Suite

  • Room Size 33 m²
    2 Adults
Urban Room

Urban Room

  • Room Size 15 m²
    1 Guest

Local Experience

Hotel Gallery