Play TLV Beach Hotel (formerly Brown Brut)

Opening soon!

Play Beach Hotel (formerly Brown Brut) is housed in the iconic Gaon House building, ideally located between Tel Aviv’s seafront and the popular Neve Tzedek quarter, one of Tel Aviv’s most popular and stylish neighborhoods. As a Neve Tzedek Hotel, it overlooks the Mediterranean Sea and Charles Clore Park, offering a rare combination of open coastal views and an urban, creative atmosphere, adjacent to the renewed former Dolphinarium area.

Its location allows easy pedestrian access to Neve Tzedek, Jaffa, The Station complex, Park HaMesila, the Carmel Market, Rothschild Blvd, the beach promenade, and the city’s cultural and entertainment hubs. The hotel offers an authentic Tel Aviv experience, seamlessly blending sea, city, and creative urban life. Most of the rooms enjoy direct sea views, creating a sense of openness and calm in the heart of the city, ideal for guests searching for a Tel Aviv hotel near the beach with a true local vibe.

The hotel features 182 rooms, designed in a functional, contemporary urban style, with an emphasis on comfort, simplicity, and ease of stay. With a 24/7 reception, cozy lobby lounge with practical workspaces, an equipped boardroom, spa treatment rooms and lush breakfast served with a beautiful sea background, the hotel is well suited for business travelers, digital nomads, and guests seeking a convenient base close to both the beach and the city center.

Couples looking for a vibrant beachfront escape and families seeking a city beach experience at the rhythm of Tel Aviv will appreciate this Neve Tzedek Hotel, combining a playful design approach, an easy-going atmosphere, and an unbeatable seafront location, for those who want a Tel Aviv hotel near the beach without compromising on location, accessibility, or character.